Demographics and Psychographics(ppt 31頁)

Demographics and Psychographics contens：
1、Age
2、Gender
3、Income
4、Occupation
5、Education
6、Race
7、Region
8、Religion

Demographics and Psychographics Intorduction：
Definition: the description of consumers on the basis of their psychological characteristics，Values are trans-situational goals that serve the interest of individuals or groups and express one of ten universal motivations or value types。

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