消費者洞察(奧美).ppt28

消費者洞察是.....An Insight Is .....

英文字典說，Insight是看清/看入某一狀況的能力
The English dictionary says an insight is the power or act of seeing into a situation.

中文字典說，洞察是「洞悉事物原委的觀察」
The Chinese dictionary says, "Don Cha" is a sharp observation that see through the surface of something.

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