當代市場調研02(ppt 21)
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當代市場調研02(ppt 21)內容簡介
The ultimate users of marketing research
Marketing research data is needed to:
1. Determine how targets will react to alternative marketing mixes.
2. Evaluate success of operational marketing strategies.
3. Assess changes in the external environment.
..............................
Marketing research data is needed to:
1. Determine how targets will react to alternative marketing mixes.
2. Evaluate success of operational marketing strategies.
3. Assess changes in the external environment.
..............................
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