專業技能字典市場研究補遺(doc 10)

INTRODUCTION

This addendum is intended to supplement the information in the Professional Skills Dictionary and the Marketing Skills Appendix

The Market Research Skill Areas should be read and used in conjunction with the Marketing Skill Areas. The two sets of Skill Areas are shown together (pages 2 and 3) with definitions for each Skill Area and a bullet point list of the Skill Sub Areas.

Subsequent pages of this addendum provide more detail on each of the Market Research Skill Areas.Each page is headed with the Skill Area and its definition.The Skill Sub Areas are then listed along with examples.These examples are illustrative; they do not cover all skills and are not meant to be limiting.

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