MKXZ戰略谘詢手冊－2（ppt 49）

DESCRIPTION OF MATERIALS
WHAT IS A BU STRATEGY?
RATIONALE FOR PROPOSED DEFINITION
COMMON ELEMENTS OF REAL-LIFE STRATEGIES
BU STRATEGY REVIEW INTERACTIONS
BU STRATEGIC PLAN DEVELOPMENT
INDUSTRY DYNAMICS AND IMPLICATIONS
SEGMENT ANALYSIS
STRUCTURE-CONDUCT-PERFORMANCE (SCP) MODEL

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