MKXZ的營銷工具箱(pdf 58)
MKXZ的營銷工具箱(pdf 58)內容簡介
TABLE OF CONTENTS
Qualitative Focus groups
In-depth interviews
Observational research
Quantitative Quick hit
Basic A&U
Concept test
Attitudinal
Image engineering
Conjoint analysis
Discrete choice
Customer service
Diary panel
..............................
Qualitative Focus groups
In-depth interviews
Observational research
Quantitative Quick hit
Basic A&U
Concept test
Attitudinal
Image engineering
Conjoint analysis
Discrete choice
Customer service
Diary panel
..............................
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