顧客服務及後勤學(PPT 13頁)

Logistics and Physical Distribution Customer Service
The transporting and storing of goods to match target customers' needs with the organisation’s marketing mix
Both within individual organisations and along a channel of distribution
Customers think of physical distribution in terms of the customer service level
how rapidly and dependably a company can deliver what the customer wants
There are trade-offs among physical distribution costs, customer service levels and sales

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