廣告策略管理(PPT41)中英文

廣告策略 ADVERTISING STRATEGY
每個客戶與代理商都希望廣告是能令人振奮的；
Every client and agency expects an advertising strategy that informs and inspires.

代理商希望廣告的策略具有連結品牌與消費者的關聯性。
The agency expects the advertising strategy to make a meaningful connection between the brand and the consumer.

廣告策略 ADVERTISING STRATEGY
我們 (客戶服務與創意人員一起工作）必須提供一個是觀眾心聲的賣點。
We（Client Service working with the Creative ) must provide a leverageable insight about that relationship.

如果我們要創作出一個能推動客戶銷售的廣告，我們必須明確廣告在複雜的市場競爭中被運用的角色。
If we are to creative advertising that will move the client’s business forward, we must pinpoint the role of advertising that will play in the complex marketplace arena.

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