整合營銷溝通(PPT 32頁)

Objectives
Know the tools of the marketing communications mix.
Understand the process and advantages of integrated marketing communications.
Learn the steps in developing effective marketing communications.
Understand methods for setting promotional budgets and the factors that affect the design of the promotion mix.

列出開展有效營銷溝通的步驟

解釋製定促銷預算的方法，以及影響促銷組合設計的因素

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