世界行銷講座之全球營銷(PPT 20頁)

Chapter Learning Objectives
When you have completed your study of this chapter, you should be able to:
Define the marketing concept.
Define the objective of marketing.
Understand the basics of marketing planning.
Describe the evolution of the marketing concept.
Explain how marketing is important to both individual and business customers in the market place, in our daily lives, and in society.
Explain marketing’s role within an organization.

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