世界行銷講座之經營環境分析(PPT 18頁)

Chapter Learning Objectives
When you have completed your study of this chapter, you should be able to:
Describe the marketing research process.
Explain the differences between exploratory, problem-solving, and causal research, and describe some research techniques available to marketers.
Deal with the issues involved in making sense of research results.
Discuss how marketers implement research results

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