營銷環境(PPT 22頁)

Objectives 目標
Know the environmental forces that affect the company’s ability to serve its customers.
Realize how changes in the demographic and economic environments affect marketing decisions.
描述影響公司顧客服務能力的環境因素
解釋人口統計環境和經濟環境的變化如何影響營銷決策

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