營銷進階--渠道管理(PPT 50頁)

選擇和管理營銷渠道
營銷渠道是什麼(What is the nature of marketing Channels)？
公司在設計、管理、評價和修正其渠道時將麵臨什麼決策(What decisions do companies face in designing, managing, evaluating, and modifying their channels)？
渠道的動態發展趨勢是什麼(What trends are taking place in channel dynamics)？
如何管理渠道的衝突(How can channel conflict be managed)？

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