《整合營銷內部培訓》(ppt 101頁)

A.研究目的........................................................................3
B. 整合營銷框架總覽.............................................................12
B.1 前景評估....................................................................18
B.2 目標顧客群體................................................................34
B.3 品牌資產和傳播戰略..........................................................49
B.4 價值定位和營銷計劃..........................................................70
C. 推動營銷戰略成功的重要因素...................................................85
D. 檢驗營銷計劃是否成功的標準...................................................98

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