客戶價值管理模式(PPT 11)英文

Price Performance Profile
Value Map
Value Scorecard
Head-to-Head Comparisons (Average)

The Value Proposition Deployment Process
Customer Value Yields Big Dividends
Doubled profits in a single year
Moved from being a market “nicher” to the market leader

The “Value” of Customer Value
Strengthen value propositions – value is the basis for customer decisions
Identify responses with the greatest impact on customers’ future purchase behaviour
Hone in on winning client strategies
Discipline and focus—across all functions
Dramatic impacts and performance gains

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