IMI消費行為與生活形態(ppt 31頁)

IMI消費行為與生活形態內容提要：
我們能提供什麼（Our product）
提供如下幾個方麵詳細了解中國市場綜合信息的工具
A yearbook that includes all the information needed to understand the Chinese market in terms of
市場基本情況（人口統計，經濟發展水平，居民生活條件等）
Market conditions in the cities (demographics, economic development and living conditions)
地區媒介接觸習慣（超過1,000個媒體調查，涉及電視，廣播，報紙，雜誌和互聯網絡等）
Media habit (more than 1,000 media surveyed including TV, Radio, Print and Internet)
關於消費者對產品與服務方麵的消費態度
Usages and Attitudes towards a full range of products and services
數據收集方式（Methodology）
IMI 與央視-索福瑞媒介研究機構（涉及國內外電視媒體用戶的調查與研究）進行合作
IMI partner with CSM (CVSC Sofres Media) -The reference in China and aboard for its TV audience methodology
超過21,000個樣本戶的入戶訪問
More than 21, 000 successful face to face interviews conducted in 2002
超過21,000個被訪問者提交的文字調查問卷
And more than 21, 000 additional questionnaires completed by the interviewees

..............................