營銷細分與營銷競爭優勢(英文版)(ppt 28頁)

營銷細分與營銷競爭優勢(英文版)內容提要：
At a glance
List and discuss the major levels of market segmentation and bases for segmenting consumer and business markets
Explain how companies identify attractive market segments and choose a market-coverage strategy
Discuss how companies can position their products for maximum competitive advantage in the marketplace
Segmentation
The process of identifying specific segments– whether they be country groups or individual groups—of potential customers with homogeneous attributes who are likely to exhibit similar buying behavior.

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