Liner Category Overview(英文版)(ppt 68頁)

Liner Category Overview(英文版)內容提要：
Liner, National Top Brands Share Carefree Leading Share Maintain; Small Locals Gained Share Yearly
Liner, Top Brand Price Trend-National Key Competitors Price Maintain Stable During Latest Year
Liner Share By Price Tier, National Medium and Low Price Dominate the Market; While Premium Gained Importance Yearly
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Category Overview, Liner：
Total category size came to stable in the past one year (Threat)
Ultrathin Breathable product become more popular(Opportunity), size increased rapidly and gaining share continuously from others.(accounted 27%in volume and 30% in value)
Low and Medium(0.20rmb/pcs below ) segment dominated market(Threat); while premium (0.2~0.25rmb/pcs) importance increasing, which was driven by MNB premium lines
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Line, Slim vs UT Market Importance By City ‘Slim’ Market Size Small and Little Improvement YearlyPacksize Importance Region In BCD In North, Small Pack Highest Importance vs Other Regions

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