Managing Product Lines, Brands, and Packaging(英文版)(ppt 15頁)

Managing Product Lines, Brands, and Packaging(英文版)目錄：
1、Components of the Market Offering
2、Five Product Levels
3、Consumer-Goods Classification
4、Product Mix
5、Product-Line Length
6、What is a Brand?
7、Brand Equity
8、An Overview ofBranding Decisions
9、Brand Strategies
10、Good Brand Names:
11、Why Package Crucial as a Marketing Tool
12、Labels
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