The Marketing Research Process(英文版)(ppt 37頁)

The Marketing Research Process(英文版)目錄：
1、Information
2、Types of Research
3、Exploratory Research
4、Descriptive Research
5、Descriptive Research Example
6、Causal Research
7、Research Stages
8、The Marketing Research Process
9、The Research Process (cont.)
10、Stages in the Research Process
11、Problem Discovery and Definition
12、Hypothesis
13、Focus Group Interview
14、Basic Research Methods
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