HANDLING OBJECTIONS（英文版）(doc 9頁)

HANDLING OBJECTIONS（英文版）內容提要：
What is Objection?
It may be treated as a concern, reason, or argument towards a plan or idea.
Objection is part of the Selling Process; it only reflects customer’s concern or current limitation, which needed to be resolved before making a decision. Objection can also express as personal need – go to be listened to; to be given face.
There are two main ways to deal with objections. One is to reduce the opportunities of occur; the other is to handle it effectively.

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