植入廣告相關資料(英文版)(ppt 18頁)

植入廣告相關資料(英文版)內容提要：
To achieve the subtle promotion it deliberately(故意地) place products or logo in television drama,games .
It much better than hard selling because the audience is disgusted with the advertising.
Types of product placement：
Real implanted
Style implanted
Overall implanted
Cultural implanted
South Korean drama “dae jang geum”
（大長今） is a typical example. With the introduction of Korean food , acupuncture（針灸） method,south Korean clothing, architecture, moral, the Korean culture analogism,it start known by the audience.

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