Preferences消費者偏好(英文)(ppt 47頁)

Where Are We in the Course?
We are studying the 1st of the three blocks of microeconomics: Consumer behavior, production theory, and market equilibrium
Within the 1st block, we are working on the 2nd of the three components: choice set, preference, and consumer demand
What Do We Mean by Preference? (偏好)
It refers to the ordered relationship among alternative choices given by an economic agent.

In most economic literature, consumer preference is treated as the ultimate exogenous element.……

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