每日C夏季促銷策劃

鮮的每日C 夏季促銷策劃
內容摘要：
本策劃通過對飲料市場、果汁飲料市場以及每日C銷售狀況的分析，製定了每日C在
重慶市場的促銷目標。為達到這一目的，我們舉行了重慶首屆維C健康小姐大賽以擴大知
名度；與經銷商結成命運共同體以及認真耕作終端。以此同時，還運用廣告、人員推銷、
公共關係以及成立會員俱樂部等手段來配合。最終達到進一步宣傳每日C的“健康、時
尚”定位和培育顧客品牌忠誠度的目的。
關鍵詞：每日C、健康時尚、經銷商、終端
Content summary:
This plan that analyses the beverage market, the fruit drink market and the
condition of sales of Meiri C, have made promotion goal on the market in Chong
Qing of Meiri. C For achieving this purpose, we hold the first Chong Qing young lady
of vitamin C health competition in order to expand popularity; Form the destiny
community and cultivate the terminal station conscientiously with distributor. At the
same time ,use the advertisement, personal selling, public relations and establish
means, such as membership club etc. for cooperating. At last achieve the goal that
propagate the" healthy, fashion"s of C to make a reservation and cultivate customers
brand loyal purpose of Meiri C further finally.
keywords: Meiri’s C、Health and fashion、dealer、
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