新媒體傳播概述課件(ppt 29頁)

主要內容
新媒體BLOG
什麼是 blog? What is Blog?
blog的基本結構 The Structure of Blog
Blog生態係統 – blog ecosystem
Blog生態係統 Blog’s Ecosystem
Blog 實踐 The Practice of Blog
Blog的社會性特征 The Social Features of Blog
Blogosphere的缺陷The Weakness of Blogosphere
Social Network 的曆史History of Social Network
六度分隔 Six Degrees of Separation
弱鏈接的威力 The Strength of Weak Ties
弱鏈接的威力 The Power of Weak Links
社會性軟件的作用The Function of Social Software
種類繁多的社會性軟件 Many kinds of Social Software
社會性軟件建立的人際網絡Human Networks Built by Social Software
社會性網絡的缺陷The Weakness of Social Software
“人” 與 “人”“People” and “People”
個人門戶的概念 – Personal Portal
信息入口Information Gateway
溝通入口Communications Gateway
信任機製Trust Mechanism
社會資本 Social Capital
交流的變化 The Change of Exchanges
現有資源 Existing Resource
未來的個人門戶 The Future of Personal Portal
Question & Answer

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