Pharma營銷銷售(ppt 20頁)

Pharma Marketing & Sales
The industry is currently facing a changing landscape threatening its historical profitability
Most companies are responding to these challenges by investing in their marketing and sales activities
Looking beyond the current wave of investment, what does the future hold?
Today’s workshop is about preparing for the future - beyond 2005
Our approach is centred on the identification of the ‘Megatrends’ which will shift the industry
Agenda
Examples of Megatrends from previous workshops

Imperatives for action
What does a pharma company need to do today to prepare for the future beyond 2005?
Imperatives
Additional materials
Effective marketing and sales requires the integration of people, process and technology
CGEY defines CRM in terms of Mindset and Connectivity
Successful CRM implementation requires a structured approach and sustained effort

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