影響消費者行為因素相關理論概述(ppt 37頁)
影響消費者行為因素相關理論概述(ppt 37頁)內容簡介
主要內容
2.1.2影響因素The influence factor list
對上述因素的補充解釋:
Demographic factors 人口統計特征因素
經濟環境因素The Economic Environment Factors
微觀因素(與企業相關) Microeconomic factors (related to firms)
自然環境因素The Natural environment influencers
Political and legislative factors 政治與法律因素
科技因素Scientific and Technologic factors
社會群體因素Social group environmental factors
2.2消費者行為總體解釋模型General models of consumer behavior
所羅門的消費者行為輪盤模型Solomon Model: Wheel of consumer behavior
Philip Kotler: Model of Consumer behavior black box 消費者行為黑箱模型
2.2.3消費者決策過程模型Model of consumer decision-making process
布萊克韋爾的拓展模型(7階段)
2.2.4 消費者信息處理模型Model of consumer information processing (CIP)
Questions
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2.1.2影響因素The influence factor list
對上述因素的補充解釋:
Demographic factors 人口統計特征因素
經濟環境因素The Economic Environment Factors
微觀因素(與企業相關) Microeconomic factors (related to firms)
自然環境因素The Natural environment influencers
Political and legislative factors 政治與法律因素
科技因素Scientific and Technologic factors
社會群體因素Social group environmental factors
2.2消費者行為總體解釋模型General models of consumer behavior
所羅門的消費者行為輪盤模型Solomon Model: Wheel of consumer behavior
Philip Kotler: Model of Consumer behavior black box 消費者行為黑箱模型
2.2.3消費者決策過程模型Model of consumer decision-making process
布萊克韋爾的拓展模型(7階段)
2.2.4 消費者信息處理模型Model of consumer information processing (CIP)
Questions
..............................
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