NPS客戶滿意度調查工具(PPT 16頁)

主要內容
Net Promoter Score: A Literature Review and Perspective
ACSI
What is NPS?
Controversy over NPS
Weaknesses of NPS
Other Issues with NPS
In a nutshell…
Strengths of NPS
Implementation of NPS
NPS and Financial Services
What does NPS mean for financial services?
How to Use NPS Effectively
The Bottom Line
Future Research
References

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