整合營銷傳播的設計和管理(PPT 37頁)

主要內容
What is the role of marketing communications?營銷傳播的作用是什麼？
How do marketing communications work?如何開展傳播工作？
What are the major steps in developing effective communications?設計有效的整合營銷傳播方案的主要步驟是什麼？
What is the communications mix and how should it be set?傳播組合是什麼？它是怎樣建立的？
What is an integrated marketing communications program一個營銷傳播方案包括
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