國際新利体育取现 (ppt 37頁)

主要內容
International marketing
要注意區別的幾個問題
營銷人員與銷售人員的區別
宏觀與微觀營銷
Course outline
Course requirement
Introduction
Needs, wants and demands
The pyramid of Maslow's hierarchy of needs
Consumer value
consumer satisfaction
exchange, transaction and relationships
Customer relationship groups
These conditions must be met before an exchange occurs:-----five conditions
Markets
A simple marketing system
Marketing functions
Marketing process
Introduction
Different levels of international marketing
International Marketing Decisions appraising the internationalmarketing environment
Introduction
International marketing of Chinese companies
marketing management orientations(市場經營觀念)
Production concept
Product concept
Selling concept
Selling concept (con.)
Marketing concept
② the differences between selling and marketing concepts
Societal marketing concept

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