消費者選擇理論(ppt 58頁)

主要內容
The Budget Constraint: what the consumer can afford
Budget constraint
The equation of budget constraint
Shifts in the budget constraint
Preferences: what the consumer wants
Some basic assumptions about preferences
Representing preferences with indifference curves
Four properties of indifference curves
Two extreme examples of indifference curves
Optimization: what the consumer chooses
The Consumer’s Optimum
How Changes in Income Affect the Consumer’s Choices
How Changes in Income Affect the Consumer’s Choices
How Changes in Prices Affect Consumer’s Choices
Income and Substitution Effects
Giffen Good
A Giffen Good-the price increase
Deriving the Demand Curve
Utility: An Alternative Way to DescribePreferences and Optimization

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