Oracle客戶關係管理係統研討(ppt 68頁)

Oracle客戶關係管理係統研討目錄：
第一部分、CRM是什麼?
第二部分、CRM的市場需求分析
第三部分、Oracle電信行業產品係列
第四部分、Oracle電信業CRM係統

Oracle客戶關係管理係統研討內容提要：
促銷活動分析
分析以前市場活動的結果
根據統計數據分析客戶需要的產品、價格和服務等信息
了解客戶的行為習慣
促銷活動策劃
Set up all elements of campaigns and promotions: segment customers, product/package selection, media/venue, budget...
生成目標客戶清單
Create segmented lists
Include / exclude people based on recent contacts, customer requests
Evaluate results and regenerate list to increase effectiveness
促銷活動實施
Deliver lists to call centre, web, direct mail
Real time scoring
Capture campaign results and modify accordingly
客戶數據倉庫和分析
Customer data mart (customer, organisation, account, subscriber, product, service, feature, equipment, offering, promotion, SO, usage?
Standard interface formats for data loading
Complex analysis reports (50+ pre-built briefings)
Model and analytic tools can be integrated with existing warehouse
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