計費與客戶關係管理相融合(ppt 20)

1.Convergent Billing & CRM
Today’s Fragmented Reality
2.Prepaid-Postpaid Convergence
- What’s happening in Asia-Pac?
3.Recent Evolution…
Closing the Gap - Challenges
4.Enhanced Customer Service
Integrating Billing and CRM
5.CSP Challenges
Customer Relationship Management
6.Emerging Services
Intensifying the Need for Reunion
7.Prepaid-Postpaid Convergence
- and Beyond…
8.Convergent Prepaid / Postpaid Billing & CRM
- A Customer Case Study
9.The Way Forward
Requirements for the Next Generation

The Mobile Market Driving Profitable Growth
Focus Change: “Land Grab” vs “Revenue Maximisation”
No longer “Growth at any cost”
Conflicting KPIs: Subscriber Growth and ARPU
“Low value” vs. “High value” customers
Can they be identified?
Difficulties in determining best candidates for VAS
Disparate systems for data / voice, prepaid postpaid obscure the view of the customer base

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