上海綠地集團21城項目策劃全案(DOC 52)

目 錄
一．項目定位·····························································P3
1、項目評判
2、市場形象定位
3、目標客戶定位
4、目標客戶分析
二．推廣策略·····························································P12
1、策略概述
2、推廣階段
3、推廣費用預算
三．廣告企劃·····························································P19
1、廣告總精神
2、階段廣告執行計劃
3、媒體計劃
四．工作進度表·····························································P43

..............................