醫療行業--Business-Level Strategy(ppt 62頁)

醫療行業--Business-Level Strategy目錄：
一、Business-Level Strategy
二、Core Competencies and Strategy
三、Key Issues of Business-Level Strategy
四、The Central Role of Customers
五、Managing Relationships With Customers
六、Market Segmentation
七、Types of Business-Level Strategies
八、Five Generic Strategies
九、Cost Leadership Strategy
十、How to Obtain a Cost Advantage
十一、..........

醫療行業--Business-Level Strategy內容提要：
Business-Level Strategy
Business-level strategy: an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
Key Issues of Business-Level Strategy
What good or service to offer customers
How to manufacture or create the good or service
How to distribute the good or service in the marketplace
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競爭策略的選擇
在特定產業中事業單位針對所選定的市場區隔,如何以競爭策略改善其產品或服務的競爭地位,並建立可持久的競爭優勢
策略選擇的考慮因素
產業長期獲利率水平與影響獲利之因素
產業中企業的相對競爭地位
……

Advantages of Integrated Strategy
A firm that successfully uses an integrated cost leadership/differentiation strategy should be in a better position to:
adapt quickly to environmental changes
learn new skills and technologies more quickly
effectively leverage its core competencies while competing against its rivals.

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