飲食行業2外在分析方案(ppt 45頁)

飲食行業2外在分析方案目錄：
一、The Strategic Management Process
二、The External Environment
三、External Environmental Analysis
四、General Environment
五、Industry Environment
六、Five Forces Model of Competition
七、Threat of New Entrants
八、產業生命周期與進入障礙
九、Bargaining Power of Suppliers
十、Bargaining Power of Buyers
十一、..........

飲食行業2外在分析方案內容提要：
A continuous process which includes
Scanning 掃瞄: Identifying early signals of environmental changes and trends
Monitoring 監測: Detecting meaning through ongoing observations of environmental changes and trends
Forecasting 預測: Developing projections of anticipated outcomes based on monitored changes and trends
Assessing 評價: Determining the timing and importance of environmental changes and trends for firms’ strategies and their management
……

General Environment
Sociocultural segment 社會文化麵
Women in the workplace
Workforce diversity 勞動力多元化
Attitudes about quality of worklife 工作生活素質
Concerns about environment
Shifts in work and career preferences
Shifts in product and service preferences
……

廠商間的合作可以使大家獲得超額利潤
合作關係的破壞--個別企業在產業合作下有暗中定價的機會
市場的廠商家數越少,勾結(合作)可能性越高
集中度(concentration ratio)—產業內廠商的數目與相對權力
CR4—產業中最大四家廠商銷售額或雇用員工人數占全部產業的比率
競爭廠商規模愈平均,敵對關係愈激烈(但是競爭行動與反應越謹慎)
如果市場上三家廠商的市場站業率分別為0.5,0.25,0.25規模分配指數為10000x(0. 5x0.5+0.25x0.25+0.25x0.25)=3750
指數愈大廠商間愈能合作。

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