家具行業的外在分析(英文版)(ppt 45頁)

家具行業的外在分析(英文版)內容提要：
Bargaining Power of Suppliers：
A supplier group is powerful when:
it is dominated by a few large companies
satisfactory substitute products are not available to industry firms
industry firms are not a significant customer for the supplier group
suppliers’ goods are critical to buyers’ marketplace success
effectiveness of suppliers’ products has created high switching costs
suppliers are a credible threat to integrate forward into the buyers’ industry向前(向下)整合
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Intensity of Rivalry：
Intensity of rivalry is stronger when competitors:
are numerous or equally balanced
experience slow industry growth(產業生命週期)
have high fixed costs or high storage costs
lack differentiation or low switching costs
experience high strategic stakes策略利害關係
have high exit barriers
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High Exit Barriers：
Common exit barriers include:
specialized assets (assets with values linked to a particular business or location)
fixed costs of exit such as labor agreements
strategic interrelationships (relationships of mutual dependence between one business and other parts of a company’s operation, such as shared facilities and access to financial markets)
emotional barriers (career concerns, loyalty to employees, etc.)
government and social restrictions

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