商業房地產開發與管理（英文版）(doc 14頁)

商業房地產開發與管理（英文版）內容提要：
Steps for Progress of Commercial Real Estate Professional Manager
Undergraduates need lots of basic skill training prior to being common professional managers, but transformation from a common professional manager to an excellent commercial property professional manager is as difficult as climbing Tower of Babel in ancient Babylon. Over two decades, more than ten billions yuan RMB has been invested in Chinese real estate, about one tenth of which has been failure or not perfect. We have paid much for mistakes caused by shortage of knowledge and stubbornness which can not be repeated by the current young people. Thanks to lots of practices of Chinese commercial property, sufficient provision of environment that incubates commercial property theory in combination with practices, the advanced text book for training commercial property professional manager has emerged as the times demand.
Domestic enterprises have paid much for mistakes in the filed of real estate business. For example, in 1992, a number of enterprises suffered great loss from projects in Hainan and Beihai. Many real estate enterprises were established after the national comprehensive treatment in 1993. To date, China has ranked 1st in terms of the number of real estate enterprise while its management level is lower and development scale is smaller. Commercial real estate development, an open and complicated system, is much more difficult than residential one.
Management of real estate enterprise needs extensive knowledge. Training of excellent real estate Entrepreneurs could help to facilitate the sector. Because commercial real estate management is much more difficult than residential one, cultivation of many experts on commercial real estate development and management could promote sustainable development of the sector. Compared with US and other developed countries, China has lagged behind in the commercial property operation, especially in the efficiency, so Chinese professional managers shall make much efforts to catch up with ones of developed countries.

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