傳媒英語簡要論述(doc 11頁)

傳媒英語簡要論述內容提要：
Understanding the text
1. No, actually at first, the company was very small. It was just a tiny office above the Woolworth's on Nassau Street.
2. No. At that time, the most convincing prediction was made by the Literary Digest and it predicted that Roosevelt would lose.
3. The Literary Digest method was simple: to print up survey blanks and mail them to millions of households across the country. You simply had to fill in your choice for president, Landon or Roosevelt, and mail it back to the Digest. The Digest had chosen people to question based on phone numbers and car registries. But in that Depression year, millions of voters had no phones or cars. The Digest poll completely missed the great appeal Roosevelt had for the masses.
4. Gallup conducted biweekly polls of a sample of perhaps 2,000 people -- each one chosen, in the time-tested manner of market research, to represent a larger group, including all classes, races and regions. And instead of relying on mail-in ballots, Gallup sent pollsters to talk to people in person -- at work, at home or on the street.
5. If he told everyone whom he voted for, that would be seen as a way to influence the election's outcome. But if he refused to say for whom he voted, he would not be able to ask others to answer such questions. So it is advisable for him not to vote.
6. No. Public-opinion polling has actually been a money-loser for Gallup throughout its history, but public-opinion polling earned Gallup great fame.
7. No. He once made a mistake by announcing a foregone conclusion that Truman would lose and stopped polling two weeks before the election. But at the end of the election, Truman won the election, instead. This failure made Gallup upset and decided to keep polling up to Election Day.
8. The answer is open.

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