某購物中心發展模式中英文(ppt 26頁)

Brief history of shopping centres in Australia澳大利亞購物中心簡史
First shopping centre development in Australia in the 1950s
1950年代澳大利亞第一代購物中心的崛起
By the 1970’s 到1970年代時
3 Major companies had emerged
三家重點企業合並
Lend Lease
Westfield
AMP
Success was questioned可行性遭質疑
Retailers had existing outlets 零售商已有店麵
Most shopping was conducted in traditional areas
消費都在傳統商圈進行
Shopping centre rents were high 購物中心的租金高昂
Most retail was small business 大多數的零售店都是小生意
The risk 風險
Newness of the product – no history of success
購物中心屬於新產品 – 沒有成功曆史
Lack of sophistication in retail 零售消費並不精致
Lack of enthusiasm for the product by many retailers 許多零售商對購物中心反應冷淡

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