戰略管理及戰略分析(ppt 39頁)

一、內部分析 Internal Analysis
二、外部環境分析 External Analysis

一）要點 The Importance
自我分析Learn the capabilities or what the organization can do or cannot do by Self-analysis and introspection.
(1) 優勢和弱勢是什麼？What the organization’s strengths and weaknesses are;
(2)如何利用優勢和避免弱勢?what must be done to eliminate the weaknesses and capitalize the strengths.
（二）分析框架：戰略製訂科層Analytical Perspective: The strategy-making hierarchy
總體層（戰略層）Corporate level, 事業層Business level and 職能層（戰術層）Functional levels
(1) 係統性 Systematic—in a logical and orderly fashion;
(2) 綜合性 Comprehensive—a coherent and comprehensive, broad in scope;
(3) 可視性 a full picture of the organization’ internal dynamics.

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