企業策略管理(ppt 45頁)

Sociocultural segment 社會文化麵
Economic segment 經濟麵
Political/Legal Segment 政治/法律麵
Technological Segment 科技麵
Global Segment 全球麵
Demographic Segment 人口統計麵
A set of factors that directly influences a company and its competitive actions and responses.
A set of factors that directly influences a company and its competitive actions and responses.
Interaction among these factors determine an industry’s profit potential

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