如何創造品牌管理(ppt 29頁)

Interplay and intensification improve results 相互影響和強化提升最終結果
Brand World is a sensory surround that maximizes involvement through picking points of contact which will intensify involvement and working the interplay between them 品牌世界時一個感覺的世界， 它通過選擇不同有相互影響的接觸點，加強消費者對品牌的投入度
Day in a Life, Snap, Points of Contact and the Strategic Impact Matrix are 360° tools 各種360度思考的工具
Created great ideas that move our brands ahead at each point of contact between the brand and its customers 在品牌和消費者的每個接觸點， 創造可以讓品牌前進的偉大IDEA
Selected the richest points of customer involvement on which to focus our efforts選擇消費者投入度最高的接觸點， 讓我們將力量集中在那裏

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