某項目招商計劃書(doc 26頁)

目 錄

1.項目概要 ............................................................................ 5
1.1項目簡介 ............................................................................5
1.2項目招商方 ............................................................................6
1.3項目投資環境 ............................................................................6
2.中國祿豐恐龍城資源優勢分析 ............................................................................8
2.1祿豐恐龍城的交通區位優勢 ............................................................................8
2.2中國祿豐恐龍城的恐龍資源優勢 ............................................................................10
3.中國祿豐恐龍城項目介紹 ............................................................................14
3.1總體功能分區框架 ............................................................................14
3.2總體功能分區圖 ............................................................................14
3.3項目核心區規劃 ............................................................................15
3.4交通規劃圖 ............................................................................15
3.5典型效果參考圖 ............................................................................16
4.中國祿豐恐龍城市場分析 ............................................................................22
4.1供給市場 ............................................................................22
4.2需求市場 ............................................................................23
4.3市場競爭狀況 ............................................................................23
5.中國祿豐恐龍城機遇分析 ............................................................................25
5.1旅遊業市場前景廣闊 ............................................................................25
5.2假日旅遊在全國範圍內升溫 ............................................................................25
5.3社會消費心理趨於成熟 ............................................................................25
5.4極度有利的政策環境 ............................................................................25
5.5 2008年北京奧運會 ............................................................................25
5.6中國加入WTO ............................................................................26
6.市場形象與新利体育取现 ............................................................................27
6.1市場形象 ............................................................................27
6.2新利体育取现 ............................................................................27
7.投資估算和財務分析 ............................................................................28
7.1項目總投資 ............................................................................28
7.2項目投資回報 ............................................................................28
8.風險分析及對策 ............................................................................29
8.1國家宏觀經濟政策變化分析及對策 ............................................................................29
8.2國內外市場波動變化及對策 ............................................................................29
8.3利率、彙率、稅率波動變化及對策 ............................................................................30
8.4成本波動及對策 ............................................................................30
8.5新產品替代的可能性及對策 ............................................................................31
9.合作方式 ............................................................................32
9.1出資方式 ............................................................................32
9.2出資比例 ............................................................................32
9.3管理經營方式 ............................................................................ 32
9.4合作年限 ............................................................................32

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