通信行業業務方案書模版.doc8

目錄
1 摘要 ......................................................................2
2 業務 ......................................................................2
2.1 服務描述 ......................................................................2
2.2 係統結構 ......................................................................2
2.3 功能及特征 ......................................................................2
2.4 業務設計和開發 ......................................................................2
2.5 業務測試 ......................................................................3
3 市場調研和分析 ......................................................................3
3.1 用戶 ......................................................................3
3.2 市場大小和趨勢 ......................................................................3
3.3 競爭和競爭優勢 ......................................................................3
3.4 估計市場份額和收入 ......................................................................4
3.5 市場評估計劃 ......................................................................4
4 價格及經濟分析 ......................................................................4
4.1 產品價格 ......................................................................4
4.2 收益分析 ......................................................................4
4.3 利潤潛力和持續期 ......................................................................4
5 營銷計劃 ......................................................................5
5.1 總營銷計劃 ......................................................................5
5.2 產品和品牌策略 ......................................................................5
5.2 定價策略 ......................................................................5
5.3 廣告和促銷 ......................................................................5
5.4 服務策略 ......................................................................5
6 知識產權及其他法律問題 ......................................................................6
6.1 內容及其來源 ......................................................................6
6.2 所有權問題 ......................................................................6
6.3 許可 ......................................................................6
7 協作及聯盟 ......................................................................6
8 管理、財務及風險 ......................................................................6
8.1 管理組織 ......................................................................6
8.2 財務計劃 ......................................................................6
8.3 風險 ......................................................................6
9 合作方式及要求 ......................................................................7
10 參考 ......................................................................7

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