日產汽車公司歐洲市場戰略（英文版）.ppt53

NISSAN’s Opportunity & Option
Opportunity:
Market Integration of the EC
Option:
Bluebird vs. New Micra
Market Integration of the EC

France, Italy, Spain

Bluebird vs. New Micra

Background
Nissan Motor Co.,Ltd
Nissan’s European Market Penetration
Trends in the European Market
Market Integration of the EC

Background --Nissan Motor Co.,Ltd

Background --Nissan’s European Market Penetration

Survey -- Export to Europe

Survey – New-Car Sales in Major Southern European Countries, 1987 (000s of Units)
Feature – Local Production in Europe
Nissan Motor Iberica, SA(NMISA)
Nissan Motor Manufacturing UK Ltd.(NMUK)

Trends in the European Market
Trends in the European Market
France
Trends in the European Market
Italy
Trends in the European Market
Spain
Market Integration of the EC
Staff of Nissan Europe Co.(Group 14):

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