2004年1月報告東南亞經濟的整和優勢MKXZ.doc8

The region is falling behind its rivals. Turning it into a true single market would boost its competitiveness and help restore its economic luster.
ADAM SCHWARZ AND ROLAND VILLINGER
The McKinsey Quarterly, 2004 Number 1
On the face of it, Southeast Asia should be an investor抯 paradise. It offers a market of 560 million people, rich natural resources, skilled labor, and an export industry concentrated in global high-growth sectors—all tied together in a free-trade area created by the Association of Southeast Asian Nations (Exhibit 1). In fact, ASEAN抯 $330 billion consumer market equals that of China抯 booming coastal region in value and is bigger than any other market in Asia. The group抯 ten member countries (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam) control 40 percent of the oil and gas resources in the Asia-Pacific region and boast a strong industrial base benefiting from relatively low wages in attractive sectors such as consumer electronics, PCs, and semiconductors.

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