某公司企業谘詢報告(英文版)(ppt 73頁)

某公司企業谘詢報告內容摘要：
Background：
As high quality conductor, copper always performs a very important role in cable field. In recent years, copper cable occupies 90% in the new-constructed underground cable by China’s urban power supply bureau
Meanwhile, overhead line is still the major part in urban power supplying lines, underground cable takes only 10% of it. It is no doubt that to accelerate the the urban underground cabling brings huge potential for copper consumption
ICA (China) attaches high importance on the the copper potential from underground cabling and the effective way to access it, SINOTRUST was entrusted to do market research on it to build ICA’s market strategy
Two research phase was conducted by SINOTRUST(in 2001 and 2002 separately) ：
Phase I：feasibility to push underground cabling,copper potential , design –making chain& key factors, target market
Phase II: Effective way to push the underground cabling, market strategy in target market
Research goal of the first stage：
Feasibility of pushing the underground cabling
Situation & feature of underground cabling
Decision chain and decision factor pushing the underground cabling
Copper potential
Target market

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