NOKIA製勝美國市場報告（英文版）.ppt44

Nokia Case Study: Winning in the U.S.
FINGERPRINT – NOKIA
NOKIA
CONTENTS
NOKIA COMPANY BACKGROUND
COMPANY EVOLUTION
LEADERSHIP COMMITMENT ACROSS THREE HORIZONS

SENIOR MANAGEMENT
NOKIA ORGANIZATIONAL STRUCTURE
NOKIA STOCK PRICE COMPARISON
NOKIA SALES BY REGION
NOKIA’S FINLAND SALES COMPARED TO REST OF WORLD
NOKIA’S INDUSTRY FOCUS AND PRODUCT MIX
SUBSIDIARY LOCATIONS AND RESEARCH CENTERS
CONTENTS
STORYLINE
TIMELINE OF KEY EVENTS IN NOKIA’S U.S. BUSINESS
CONTENTS
PRODUCT STRATEGY
PRODUCT ACQUISITIONS
CONTENTS
CAPABILITY PLATFORM
BRAND DEVELOPMENT
NOKIA COMMUNICATION STRATEGY

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