迷你白皮書(英漢對照).pdf35

3C (China Customer Care) is a structured CRM method which helps companies to implement and profit from CRM without increasing marketing and sales budgets. Jointly developed by Customer Marketing Institute (Netherlands-based) and GreaterChinaCRM (Shanghai-based), 3C is based on the backbones of Customer Marketing funded by the European Community in 1997, tailor for China market. It uses process control techniques to measure, manage and improve customer performance and customer focus in order to retain and to maximize customer lifetime value. It has been proven in practice at hundreds of companies including business units of Xerox, DHL, Kimberly-Clark, ING Bank, Philips, Merck, Apple Computer, IBM and Volkswagen, with publications in 10 countries including China.
3C (China Customer Care)是能幫助企業實施CRM並從中贏利，但同時又無需增加營銷和銷售預算的一套係統性CRM方法。 她由荷蘭的客戶營銷機構（CMI）與中國的GreaterChinaCRM共同合作開發，以1997年由歐共體基金開發的 “客戶營銷方法” 為藍本，結合中國市場特點，為中國企業量身定做。她運用流程控製技術來評估、管理以及提升客戶表現與客戶關注，從而保留客戶並將客戶生命價值最大化。“客戶營銷方法”已在數百家企業有效實施，這些企業有：Xerox, DHL, Kimberly-Clark, ING Bank, Philips, Merck, Apple Computer, IBM 以及 Volkswagen，同時其相關書籍已在10個國家發行出版，其中也包括中國。
Our mission is to help you:
提升您的企業是我們的使命，我們將幫助您:
? Increase the profitability of your current customers.
? 增加企業現有客戶的收益率.
? Focus only on high potential prospects and suspects
? 僅僅專注於最有價值的客戶和潛在客戶
? Defend yourself against attack by traditional and e-commerce competitors.
? 打擊來自傳統和“e”經濟的競爭，鞏固自身實力.
? Boost your ROI on your marketing, sales and e-commerce activities.
? 提升企業在營銷、銷售以及電子商務活動的投資回報.
? Increase customer satisfaction and loyalty.
? 增強客戶滿意度和忠誠度.
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